51看片

Introduction

India鈥檚 direct-to-consumer health and wellness landscape is undergoing a transformational shift. With an increasingly aware population of health-conscious consumers, D2C brands offering nutritious alternatives and wellness products are thriving in the digital-first ecosystem. Shark Tank India has further catalysed this movement by putting health-focused startups in the national spotlight. These ventures are not only solving health and lifestyle concerns but also innovatively tackling distribution, formulation, and customer education.

For Indian consumers and emerging startups, the platform has become a benchmark for evaluating ideas and inspiring growth. However, behind this glamour lies the challenge of building sustainable supply chains and solving logistics complexities, particularly in health segments where freshness, sensitivity, and regulatory compliance are non-negotiable.

This article examines the surge of health and wellness direct-to-consumer (D2C) brands featured on Shark Tank India, presents key industry statistics, and highlights what other businesses can learn from these trailblazers.

Health and wellness D2C brands stats in India

The Indian D2C health and wellness sector is witnessing a significant increase in consumer interest. A growing preference for healthy snacks, skincare products, and natural ingredients is fuelling both online and offline growth. This surge is supported by changing lifestyles, urbanisation, and personalised health needs. According to the Indian D2C market is expected to grow at a CAGR of 40%, reaching $60 billion by 2027. Health and wellness remain a key contributor to this growth.

This momentum reflects not only a product boom but also a shift in how brands interact with their audience, both directly and digitally. With a diverse range of products offering various health and nutritional benefits, health and personal care brands are reshaping the market dynamics.

Key stats and trends:

• Personalized Wellness Products: Direct-to-Consumer (D2C) brands are creating tailored solutions for individual health needs, utilizing AI-based diagnostics and consultations.

• Plant-Based Innovation: Brands are introducing high-protein snacks, herbal teas, and wellness supplements that combine Ayurvedic and modern science.

• Transparency and Sustainability: Indian consumers are rewarding brands that promote sustainability and offer ingredient transparency.

• Digital-First Strategy: Most D2C health and wellness brands use their own website and social media for direct outreach and customer acquisition.

• Logistics-Centric Growth: Delivery timeliness and quality preservation are crucial to brand credibility, particularly for sensitive items such as supplements or skincare products.

Top 10 Health and Wellness D2C Brands in India

These ten brands exemplify innovation, customer-centricity, and smart logistics in India鈥檚 booming health and wellness D2C space. Each brand made a notable appearance on Shark Tank India, offering key lessons for growing businesses.

1. Beast Life

Founded by influencer Gaurav Taneja (Flying Beast) and Raj Vikram Gupta, Beast Life is a D2C fitness brand offering high-protein supplements tailored for bodybuilding and sports nutrition. Despite not securing an all-shark deal, their Shark Tank India Season 4 pitch brought attention to their transparency-first policy and sustainable ingredient sourcing.

• Product Line: Protein powders, energy boosters

• Shark Tank India Season: Season 4

• Deal: No deal secured

• Special Offering: Refund policy for adulteration and third-party tested products

• LinkedIn: and maintain active personal profiles.

2. Better Nutrition

Co-founded by Prateek Rastogi and Aishwarya Bhatnagar, Better Nutrition aims to battle nutritional deficiencies with biofortified grains and supplements. Their agro-tech approach stood out during Shark Tank India Season 4 and won Namita Thapar鈥檚 investment.

• Product Line: Biofortified atta, rice, ragi; whey proteins, collagen gummies

• Shark Tank India Season: Season 4

• Deal: 鈧�60 lakhs for 1.5% equity from Namita Thapar

• Special Offering: Agro-tech innovation in everyday food staples

• LinkedIn: Search individual founders and

3. Airth

Airth, launched by IIT Bombay alumni Ravi Kaushik and Abhimanyu Kumar, transforms regular air conditioners into air purifiers. With a strong D2C model and a compelling pitch, they secured a deal from Aman Gupta and Vineeta Singh.

• Product Line: AC purifier attachments, HEPA filters, AQI monitors

• Shark Tank India Season: Season 4

• Deal: 鈧�96 lakhs for 4% equity

• Special Offering: Unique retrofit model for air purification

• LinkedIn: and founders鈥� profiles available

4. Earthful

Hyderabad-based Earthful, co-founded by sisters Veda and Sai Sudha Gogineni, offers plant-based supplements for holistic well-being. Their vision to tackle India鈥檚 undernutrition problem through natural ingredients attracted investment from Ritesh Agarwal on Shark Tank India Season 4.

• Product Line: Plant-based protein powders, multivitamins, PCOS support

• Shark Tank India Season: Season 4

• Deal: 鈧�75 lakhs for 2.5% equity

• Special Offering: Clean-label formulations rooted in Ayurvedic science

• LinkedIn: Active

5. Good Monk

Founded by Amarpreet Singh Anand and Sahiba Kaur, Good Monk uses a 鈥淪prinkle-First鈥� model to offer flavorless nutritional mixes. They secured a deal from Vineeta Singh during Shark Tank India Season 4.

• Product Line: Multivitamins, probiotics, kids鈥� mixes

• Shark Tank India Season: Season 4

• Deal: 鈧�50 lakhs for 1% equity

• Special Offering: Easy integration into daily meals without altering taste

• LinkedIn: Parent company

6. HealthFab

HealthFab, led by Kiriti Acharjee and team, offers reusable period panties as a cost-effective solution for menstrual wellness. Their eco-friendly products resonated with investors, securing a deal from four sharks on Season 4 of the show.

• Product Line: Reusable absorbent period underwear

• Shark Tank India Season: Season 4

• Deal: 鈧�2 crore for 7% equity (Anupam, Aman, Vineeta, Peyush)

• Special Offering: Sustainability-first approach to menstrual care

• LinkedIn: provides key brand updates

7. Moderate

Founded in 2023 by Sreeram Reddy Vanga and team, Moderate delivers lifestyle-targeted supplements addressing weight, energy, and metabolic health. Their Shark Tank India Season 4 pitch resulted in investment from Aman Gupta and Kunal Bahl.

• Product Line: Calorie Crusher, wellness shots

• Shark Tank India Season: Season 4

• Deal: 鈧�1 crore for 5% equity

• Special Offering: Fast-track wellness support for urban lifestyle challenges

• LinkedIn: insights and campaigns

8. Patchup

Founded by Dr. Priya Sharma, Patchup addresses wound care with dermatologically safe and affordable skincare. Their combination of wound management and clean skincare impressed Anupam Mittal during Season 4.

• Product Line: Sunscreen drops, moisturisers, wound patches

• Shark Tank India Season: Season 4

• Deal: 鈧�50 lakh for 1.75% equity

• Special Offering: Innovative wound care meets skincare

• LinkedIn: Active and founder profile

9. Trajectory

Raghav Mahajan and Himanshu Verma launched Trajectory to offer ergonomic comfort for travel. Their D2C sleeping bags and travel aids won a hybrid deal from Ritesh Agarwal on Shark Tank India Season 4.

• Product Line: Travel sleeping bags, ergonomic accessories

• Shark Tank India Season: Season 4

• Deal: 鈧�50 lakh for 3% equity + 鈧�50 lakh debt

• Special Offering: Product-market fit in travel comfort niche

• LinkedIn: Active

10. Zingavita

Zingavita is redefining supplements with a mix of Ayurvedic wisdom and modern science. Co-founded by Sachin Goel and Dheeraj Nagpal, they focus on child and adult nutrition. Despite not landing a deal, their pitch on Shark Tank India Season 4 strengthened their visibility.

• Product Line: Gummy multivitamins, health supplements

• Shark Tank India Season: Season 4

• Deal: No deal secured

• Special Offering: Playful, tasty, and science-backed nutrition

• LinkedIn: Zingavita and founder profiles

Scale your brand鈥檚 logistics operations with ClickPost鈥檚 smart solutions

Building a standout D2C brand is not just about catchy branding and a great product line; it's also about creating a seamless customer experience. Behind the glam lies the engine of seamless logistics. ClickPost, India鈥檚 most advanced logistics management platform, offers a cost-effective solution tailor-made for clothing and apparel brands aiming to scale across metros and beyond.

Key Features:

• Pre-Dispatch Intelligence: Serviceability checks, EDD estimation, and smart courier recommendation.

• Branded Tracking Pages: Convert tracking moments into upsell opportunities.

• Proactive Communication: Automated notifications for NDR, delays, and deliveries.

• ReturnsPro Workflow: Simplify and optimise returns without hurting margins.

• Comprehensive Analytics: Real-time dashboards for critical thinking and operational insights.

With ClickPost, your apparel brand gets the agility of a tech-first business and the reliability of enterprise-grade logistics.

Book a free demo to see how we are transforming post-purchase experiences for India鈥檚 top D2C brands.

Conclusion: The new age of the health and wellness business

Health and wellness D2C brands from Shark Tank India are not just business stories. Instead, they are narratives of reinvention. Whether addressing hidden hunger, solving urban lifestyle fatigue, or making air safer to breathe, these startups represent a growing demand for holistic solutions that combine high-quality products with logistical precision. The rise of direct-to-consumer wellness brands demonstrates that when innovation collaborates with a deep understanding of consumer needs, it creates room for a meaningful impact.

For any health-focused brand, there is a valuable lesson in how these companies leverage their own websites, maintain an omnichannel presence, and solve supply chain complexity while educating health-conscious consumers. As the market evolves, brands that prioritize sustainable sourcing, transparent communication, and smart fulfilment strategies will build not just consumer trust but a long-term commitment to wellness in India.