51看片

Introduction

Beverages in India are no longer limited to age-old brands or nostalgic concoctions. A new wave of entrepreneurs has emerged with an innovative and diverse range of high-quality products. This wave is fueled by cultural curiosity, health consciousness, and the massive reach of platforms like Shark Tank India. These beverage brands are not just quenching thirst and supporting healthy snacks. Instead, with high-quality ingredients, they are redefining habits and logistics in equal measure.

As we spotlight the D2C beverage brands from Shark Tank India, we also examine how these businesses are rewriting the playbooks for consumer experiences, delivery operations, and brand building. With freshness and shelf life being critical, managing the backend supply chain for beverages is far more challenging than other verticals. This makes logistics an inseparable part of their scale story. That is where tech-driven logistics platforms, such as ClickPost, come into play.

Beverages D2C brand stats in India

The D2C beverage sector in India is on a caffeinated rise (both locally and in the global market), with startups innovating in categories ranging from iced teas and smoothies to functional herbal infusions. According to recent reports, the food and beverage segment commands a in India鈥檚 growing D2C landscape. Digitally native brands are now directly serving health-conscious consumers via their own websites and online marketplaces, bypassing traditional channels and building deeper consumer loyalty.

Growth trends:

• Digital First: E-commerce and quick commerce are driving a shift from retail stores to direct-to-consumer models.

• Product Innovation: From iced tea without refined sugar to frozen espresso, the product range is wider than ever.

• Natural Preference: Indian consumers now seek natural ingredients and functional health benefits.

• Global Aspiration: Many brands are aiming for international markets with clean labels and sustainable practices.

• Freshness is King: With cold chains, shelf life, and fulfilment being critical, intelligent logistics is non-negotiable.

Top 14 Beverages D2C Brands in India

A refreshing list of 14 standout beverage brands from Shark Tank India reveals how innovation, wellness, and storytelling blend perfectly in this sector. Each brand, regardless of funding outcome, has a strong market presence, leaving a mark in the lifestyle product industry, and is pushing boundaries. Let us explore their journeys:

1. Blue Tea

Blue Tea brings ancient Ayurvedic flowers to modern cups. Founded by Nitesh Singh and Sunil Chandra Saha, it offers antioxidant-rich, caffeine-free teas made from the shankhpushpi flower and butterfly pea.

• Product Line: Herbal blue teas, wellness infusions

• Shark Tank India Season: 2

• Deal: 鈧�50 lakh for 3% equity + 鈧�25 lakh debt (Aman Gupta)

Blue Tea claims to be the world鈥檚 first farm-to-cup blue tea with zero bitterness and natural health benefits.

2. Glow Glossary

Glow Glossary, founded by Pratishtha Rawat, repositions matcha from a beverage to a mindful ritual. It focuses on ceremonial-grade Japanese matcha and lifestyle kits.

• Product Line: Matcha kits, GG Matcha blends

• Shark Tank India Season: 4

• Deal: No deal secured

Glow Glossary has established a name as a ritualistic, Japanese-sourced matcha for holistic living.

3. Dorje Teas

Founded by Sparsh Agarwal and Ishaan Kanoria, Dorje Teas sources directly from Darjeeling farms. Their mission is to make single-origin teas affordable and accessible to everyone.

• Product Line: Darjeeling blends, wellness teas, pyramid tea bags

• Shark Tank India Season: 2

• Deal: 鈧�30 lakh for 15% equity (Anupam, Peyush, Vineeta)

Dorje Teas is known for their transparent, ethical sourcing and flavour-focused formats.

4. Skippi Pops

Reviving the 鈥渃huski鈥� for modern times, Ravi and Anuja Kabra鈥檚 Skippi Ice Pops are a natural, nostalgic, and scalable option. They are the first all-shark deal on Shark Tank India.

• Product Line: Ice pops in fun, fruity flavors

• Shark Tank India Season: 1

• Deal: 鈧�1 crore for 15% equity (All 5 sharks)

Skippi Ice Pops is India鈥檚 first all-natural, preservative-free ice pop brand.

5. Beyond Water

The beverage company, Beyond Water, is on a mission to make hydration smarter and tastier. Founded by Devang and Shachi Singhania, the brand offers liquid water enhancers fortified with vitamins and electrolytes. The brand emphasizes targeting modern consumers seeking alternatives to sugary sodas and plain water.

• Product Line: Liquid enhancers in sachets and bottles

• Shark Tank India Season: 1

• Deal: 鈧�75 lakh for 15% equity (Aman & Namita)

Beyond Water is one of India鈥檚 first water enhancer brands promoting flavoured hydration with functional benefits.

6. Cup Ji

Cup Ji reimagines chai convenience for the masses. Founded by Jay and Aakash Sotta, the brand offers ready-to-brew tea in prefilled disposable cups, allowing users to enjoy instant, mess-free flavored tea with just hot water.

• Product Line: Instant tea cups with flavored powder

• Shark Tank India Season: 3

• Deal: No deal

Their innovative use of packaging to offer chai-on-the-go without brewing hassles.

7. FOMO Iced Tea

FOMO Iced Tea is a youth-driven beverage brand founded by Avik Chaudhery and Gaurang Gadia. It taps into the growing demand for sugar-free alternatives, offering flavorful iced teas with zero refined sugar, low calories, and trendy branding.

• Product Line: Iced teas in fruity flavours with no refined sugar

• Shark Tank India Season: 3

• Deal: 鈧�35 lakh for 6% equity (Aman & Anupam)

FOMO is a health-conscious iced tea brand with an energetic, Gen-Z-centric aesthetic.

8. Wakao Foods

Goa-based Wakao Foods, founded by Sairaj Dhond, promotes sustainable eating with its jackfruit-based products. While primarily a plant-based meat brand, Wakao has expanded into jackfruit beverages and tropical refreshments, catering to eco-conscious consumers.

• Product Line: Jackfruit smoothies and mocktails

• Shark Tank India Season: 1

• Deal: 鈧�75 lakh for 21% equity (Vineeta, Namita, Ghazal)

Wakao Foods is a pioneering brand in jackfruit innovations, blending taste with sustainability.

9. CoCoFit

CoCoFit is a coconut-based beverage startup co-founded by Shashikant and Sunil Kumar. The brand prioritizes health and purity with its cold-pressed coconut drinks, shakes, and smoothies, which are made directly from farm-fresh produce.

• Product Line: Coconut water, smoothies, shakes

• Shark Tank India Season: 1

• Deal: 鈧�50 lakh for 1.67% equity (Namita, Aman, Anupam)

CoCoFit is known for its farm-to-cup coconut drinks, which contain no added sugar or preservatives.

10. In a Can

Founded by Sameer Mirajkar and Viraj Sawant, In a Can revolutionises ready-to-drink cocktails with its pre-mixed alcoholic and non-alcoholic offerings. Targeting party-goers and urban consumers, it is India鈥檚 first widely available canned cocktail brand.

• Product Line: RTD cocktails and mocktails

• Shark Tank India Season: 1

• Deal: 鈧�1 crore for 10% equity (All Sharks)

It is the first Indian startup to successfully can cocktails, offering convenience without compromising flavor.

11. Malaki

Malaki is a premium wellness beverage brand co-founded by Ashish and Mohit Bhatia. It specialises in artisanal sodas and tonic waters made with Himalayan ingredients, crafted to serve as both refreshers and mixers.

• Product Line: Sparkling water, ginger ale, tonics, botanical infusions

• Shark Tank India Season: 2

• Deal: 鈧�50 lakh for 3% equity (Aman Gupta & Peyush Bansal)

This brand offers luxury non-alcoholic drinks with clean ingredients and contemporary Indian flavors.

12. Utopian Drinks

Utopian Drinks, founded by Abhishek and Shweta Sarwate, offers smoothies enriched with Ayurvedic herbs and functional ingredients. Targeted at health-conscious families, the brand focuses on immunity, digestion, and energy.

• Product Line: Functional smoothies for daily wellness

• Shark Tank India Season: 4

• Deal: No deal

The brand ensures that it offers an Ayurvedic solution that blends with modern science, and their products are designed for on-the-go nutrition.

13. Zenma Coffee

Zenma Coffee is a premium D2C brand founded by Sheena and Karan Khurana. The brand innovates with frozen espresso cubes and premium cold brew, offering convenience without compromising the richness of taste.

• Product Line: Frozen espresso shots, coffee cubes

• Shark Tank India Season: 4

• Deal: 鈧�80 lakh for 8% equity

Zenma is India鈥檚 first brand to deliver frozen espresso cubes to retain aroma and intensity.

14. Teafit

Founded by Jyoti Bhardwaj, Teafit bridges the gap between health and refreshment with its range of unsweetened functional teas. With a focus on metabolic health and herbal science, the brand is reshaping ready-to-drink wellness beverages.

• Product Line: Zero-calorie herbal teas, functional health drinks

• Shark Tank India Season: 2

• Deal: 鈧�50 lakh for 8% equity (Aman, Anupam, Vineeta, Peyush)

TeaFit is one of India鈥檚 few brands that make zero-calorie functional teas without using stevia or artificial sweeteners.

Conclusion: What these brands represent

The D2C beverage brands from Shark Tank India are not just about unique flavors, but are reflections of changing India. They understand that Indian consumers are now global in their expectations, but local in their sentiments. They want healthier alternatives, convenient options, and yes, some nostalgia in a bottle. From coconut-based slushes to caffeine shots delivered frozen, every brand on this list shows that a drink is not just a commodity, but a category waiting to be disrupted.

This surge also spotlights the deeper infrastructure needed for D2C to thrive. Smart supply chains, insightful delivery data, and plug-and-play integrations, such as ClickPost, are helping entrepreneurs go from pitch to pantry. As the Indian market matures, the brands that master flavor and fulfilment will lead the next beverage boom.