51¿´Æ¬

Introduction

In the grand scheme of ecommerce, it is easy to get distracted by product pages, payment gateways, and marketing funnels. But hidden beneath the wrapping paper and cardboard lies one of the most underappreciated pillars of modern logistics—the shipping label.

Without this modest label, even the most carefully packed order has little chance of arriving where it needs to be. Whether you run a startup or manage a nationwide fulfillment network, getting your shipping label strategy right can save you serious costs. It can help prevent mishandled parcels and elevate the delivery experience for your customers.

The global growth of ecommerce has pushed the shipping label market to new heights. Projections estimate a climb from USD 2125 million in 2024 to nearly USD 2684 million by 2032. Behind every timely delivery, there is a label acting as a digital passport.

It holds critical data about the destination, weight, carrier, and tracking information. And in a landscape where over 90% of shoppers track their orders, missing or incorrect labels are the deal-breakers.

So whether you are just starting out or you are streamlining high-volume fulfillment, this article will walk you through everything you need to know. It will discuss everything from how to create a shipping label using USPS, UPS, and FedEx to tips that help avoid costly mistakes. Because if shipping is the vehicle of ecommerce, labels are its navigation system.

What is a shipping label?

A shipping label is a printed data slip that acts as a passport for your parcel. This label allows the parcel to move across sorting hubs, cross-state highways, and doorsteps with clarity. Think of it as an identification badge attached to your box, which details essential shipping information.

It includes the sender and recipient’s name and address, a scannable barcode, package weight, and the shipping method selected. It is how carriers like FedEx, USPS, and UPS make sense of millions of shipments moving across the country.

More than just an address label, the shipping label plays a strategic role in supply chain success. It enables quick sorting, real-time scanning, and seamless hand-offs between different logistics partners. Each carrier has its own format.

For example, FedEx shipping labels may include maxi codes for international shipments, while USPS shipping labels follow a strict alignment of barcodes and service types. The label is machine-readable and designed for automated systems. It reduces manual input errors and delivery delays.

These components ensure each shipment can be scanned, tracked, and traced from store to doorstep with minimal disruption. Labels work best when they are legible, weatherproof, and placed correctly. As the number of international shipments grows, these labels often include customs forms and item descriptions for global clearance.

Why do you need to create and print shipping labels?

Before a shipment hits the road, the label tells everyone in the logistics chain what it is, where it is going, and how to handle it. Let us look at why creating and printing shipping labels is essential for ecommerce businesses:

1. Efficient shipping process

A well-structured label helps accelerate the entire shipping process, from fulfillment centers to final drop-offs. When label creation is streamlined, it cuts down scanning times, reduces human errors, and prevents packages from being sent to the wrong zip code.

Labels also allow third-party carriers to automate their sorting and prioritization workflows. It ensures packages are dispatched in the correct sequence.

To implement this effectively, businesses should use online tools that automatically generate labels with the correct format for each carrier. It saves time and also reduces mistakes that come from manual entry.

Many platforms integrate directly with your ecommerce store. They sync order details and customer information to generate ready-to-print labels within seconds.

2. Tracking and transparency

A label enables more than movement; it enables visibility. The tracking number embedded in the label allows customers to follow their shipment across hubs, trucks, and cities. With tracking notifications increasingly linked to customer satisfaction, this transparency is a necessity.

To take full advantage, businesses must ensure their shipping labels are compatible with major carriers’ tracking systems. You can also set up branded tracking pages using platforms like ClickPost, where your customers get live status updates in a format that strengthens your brand.

3. Cost calculation

Labels are also used to calculate shipping rates based on the box size, weight, and service level. Without an accurate label, a package could be underpaid or overcharged.

That can lead to returned packages or unexpected fees from the carrier. It is especially crucial when dealing with international shipping, where customs compliance and fees are tightly linked to label information.

That is where automation comes in. Online shipping software allows you to input package dimensions once and generates labels that apply the best shipping rates automatically. Many platforms even help you compare pricing across carriers so you can select the most cost-effective route.

4. Compliance

Shipping labels also help your business stay compliant, especially for international or regulated goods. From return shipping labels to customs forms, the label holds legally required data that enables clearance and lawful movement.

To avoid complications, businesses should use carrier-approved templates or automated tools that understand regulatory requirements for international shipments. The labels printed must also meet label quality standards. They must be clear, scannable, and durable enough to survive rough handling or weather exposure.

How to create shipping labels using USPS, UPS, and FedEx?

Each of the major carriers in the United States, such as USPS, FedEx, and UPS, offers dedicated tools for label creation. Whether you are shipping one parcel or printing hundreds of labels, here is how to make it happen:-

How to Create a shipping label with USPS?

USPS makes it easy for individuals and small businesses to create a shipping label using its Click-N-Ship tool.

Step 1: Set up or log in

Create a USPS account or log in to use Click-N-Ship. This platform is designed to create labels online, especially for small shipments or personal use.

Step 2: Add shipping details

Enter the sender and recipient address. Make sure you include apartment or unit numbers to avoid misrouting.

Step 3: Select service & input package weight

Choose your preferred shipping method (Priority Mail, First-Class, etc.). Add the package size, weight, and any special shipping notes.

Step 4: Print the shipping label

Once done, you can print the label using a standard or thermal printer and attach it to the box using clear tape or self-adhesive labels.

How to Create a shipping label with UPS?

UPS provides robust tools for individuals and ecommerce brands via the UPS.com portal.

Step 1: Sign in to your UPS account

Log into your business or personal UPS account and head to the shipping dashboard.

Step 2: Add sender & recipient information

Input the relevant addresses, taking care to review for typos or incomplete zip codes.

Step 3: Select the shipping option & enter the package size

Choose Ground, 2nd Day Air, or another UPS shipping method. Add package dimensions and weight, and specify return labels if needed.

Step 4: Print the label

You can print labels directly or schedule a UPS pickup. Bulk users can save time by integrating UPS with their ecommerce backend.

How to Create a shipping label with FedEx?

FedEx Ship Manager is an intuitive platform used by thousands of businesses for both domestic and international shipping.

Step 1: Log into FedEx Ship Manager

Either create a FedEx account or access the Ship Manager portal for business shipping.

Step 2: Fill in shipment data

Add the package weight and dimensions, and select the desired level of service, such as FedEx Express, Ground, Overnight, etc.

Step 3: Choose preferences

Include return shipping labels, insurance options, and whether a signature is required at delivery.

Step 4: Print & attach

Print FedEx shipping labels using your connected printer. Make sure the QR code and barcodes are fully visible and unobstructed.

All three carriers allow businesses to create shipping labels online and print them on demand. If you work with multiple carriers, a platform like ClickPost can help consolidate these steps. They offer an all-in-one platform that automatically generates labels, tracks shipments, and reduces manual input.

How to print shipping labels correctly?

Printing a shipping label may seem straightforward, but incorrect execution can result in lost packages, failed scans, or costly returns. Whether you are fulfilling 10 orders a day or processing hundreds, ensuring your label is accurate, well-placed, and scannable is essential. Below is a step-by-step breakdown that helps you get it right the first time and every time after.

Step 1: Choose the right label format and printer

Before diving into label creation, assess your printing method. For lower-volume order fulfillment, a standard inkjet or laser printer might suffice. However, for high-volume environments, thermal printers offer a more reliable solution.

It includes printing labels without ink using heat. These are compatible with adhesive-backed paper and ideal for avoiding smudges and misprints. Also, always match your label paper type with your printer’s settings to prevent misalignment.

Step 2: Create and format the label

Use the official platforms of your chosen shipping carrier (FedEx, USPS, UPS) or an integrated shipping tool to create your label. You will need to enter key shipment information such as the sender and recipient address, package weight, dimensions, and selected shipping method.

Always preview the label before printing. It ensures that barcodes, QR codes, and important order details are aligned properly. Creating multiple labels? Use batch processing tools or all-in-one platforms to save time.

Step 3: Print cleanly and clearly

Before you print shipping labels, ensure your printer has no dust buildup and sufficient toner or thermal capacity. Labels should print crisply, without faded barcodes or cut-off text.

If you are using standard printers, print on a clean, flat surface and use clear tape only on the edges. Do not do it over the barcode or tracking number. For thermal printers, you can print labels directly onto adhesive paper, which often removes the need for tape altogether.

Step 4: Apply the label securely

Once the label is printed, apply it to the largest flat surface of the box. It ensures maximum visibility for scanning devices. Use strong adhesive or high-quality self-adhesive labels that will not peel during transit.

If shipping in poor weather, reinforce the label with waterproof tape. It will ensure no critical areas are covered. For return shipments, always print return labels and include them inside or attach them externally as needed.

Common shipping label mistakes to avoid

Even the most experienced businesses can slip up when it comes to creating and printing shipping labels. While these errors might seem small, they can severely disrupt the entire process, from causing delivery delays to lost packages. Here are three common missteps and how you can avoid them:

1. Incorrect address information

One of the biggest causes of delayed or returned shipments is inaccurate address information. A missing apartment number, an outdated ZIP code, or an extra digit in the street address can misroute a package and create unnecessary delays. Incorrect recipient info can also lead to additional costs if carriers need to reprocess the shipment.

To avoid this, always double-check the address label before you print. Many platforms like FedEx and USPS offer address verification tools that validate your entry against official databases. This small step helps prevent delays and ensures the package reaches the correct doorstep.

2. Wrong service selection

Not all shipping methods are created equal. Choosing the wrong option, like selecting ground instead of two-day shipping for an urgent order, can lead to unmet expectations and frustrated customers. The correct method balances speed, cost, and destination.

Understand the range of services your carrier offers, from overnight express to economy shipping.

Make sure the shipping label matches the correct method and service level. Precise alignment between your promised delivery window and the label (printed) can significantly improve customer satisfaction and reduce the need for support follow-ups.

3. Poor label printing quality

A barcode that cannot be scanned is as bad as no barcode at all. Poor print quality, whether due to ink smudging, low resolution, or faded prints, can make a shipping label unreadable. It increases the risk of packages getting lost in the system.

To maintain label quality, use reliable printers, regularly check toner levels, and perform test prints when setting up a new batch. It is also crucial to never place tape over the barcode. If you must protect the label from moisture, use a waterproof adhesive sheet or clear label pouch that does not interfere with scanning.

4. Simplify your shipping & save cost with ClickPost

ClickPost is a shipping intelligence platform designed for brands that want to simplify their label creation process, centralize multi-carrier operations, and scale shipping without chaos.

Whether you are printing labels for USPS, FedEx, or UPS, ClickPost lets you manage everything from a single dashboard. That reduces manual entry errors and increases label consistency.

Here is how ClickPost supports smarter shipping label workflows:

1. Centralized Multi-Carrier Label Creation: Generate multiple labels from one screen—no more switching between portals.

2. Pre-Integrated with 400+ carriers including USPS, UPS, and FedEx: Easily create and print return labels or outbound labels using real-time carrier information.

3. Custom Branding on Labels: Add your brand logo or custom QR code to every shipping label to enhance your package’s identity.

4. Return Label Automation: Automatically generate and attach return shipping labels based on predefined business rules.

Whether you are a growing eCommerce store or a large brand, ClickPost is your silent shipping co-pilot. It helps you print accurately, ship faster, and save time with every order. Ready to stop wrestling with labels and focus on what you do best? It is time to make the switch.

The last mile of branding: Labels that speak before you do

A shipping label might not say a word, but it speaks volumes. It is the silent storyteller of your fulfillment process, your attention to detail, and the care you put into each shipment.

In an era where packaging can define perception, that tiny rectangle of adhesive paper carries more than barcodes; it carries your brand’s reputation.

Think of every printed label as a handshake before the unboxing. It sets expectations even before your product is touched. A label that is crisp, correctly placed, and professionally designed reinforces trust. On the flip side, a poorly printed or misaligned label can raise doubts, delay delivery, or worse, disconnect you from your customer entirely.

The best part? You do not have to be a tech giant to get it right. With tools like ClickPost and a little awareness, even small brands can master the art of shipping label creation. Because in today’s ecommerce game, delivering a product is not enough. You need to deliver confidence, clarity, and care. And that begins with a well-made label.