The MyMuse Playbook: 100% of NDRs Now Managed by Parth AI
"For any brand aiming for high-level scaling, the introduction of AI into operations, where it's a fitting solution, is a must. ClickPost’s Parth exemplifies this.” - Sharad Narayanan, Operations Lead, MyMuse
The Challenge: When Managing Failed Deliveries Becomes a Full-Time Job
As MyMuse’s orders skyrocketed, so did their 51Ƭs. Their team was trapped in a cycle of manual follow-ups, spending 3 hours daily just managing failed deliveries. This became an operational bottleneck, especially during peak seasons like Valentine’s Day where 30% of the orders became NDRs.
What MyMuse Needed:
- Bring down the 72 hours NDR resolution time
- A system that would thrive under the pressure of peak seasons
- Maintain discretion and uphold their brand's values
How Parth AI brought a Radical Transformation
Parth AI brought about a strategic transformation within MyMuse’s operations. Parth instantly became a core part of their team, autonomously handling 100% of failed deliveries with a precision no human could match.
Parth resolves 80% of NDRs on the same day
- Human-like conversations to engage customers with empathy
- Parth learns and improves with every interaction, getting smarter and more efficient every day
- My Muse founders listen to Parth's calls daily to better understand resolution strategy

About MyMuse
MyMuse is India's leading intimate wellness brand, redefining how people approach intimacy by offering thoughtfully designed products for wellness, pleasure, and connection. They champion quality, prioritizing timely deliveries and keep customer experience at the core of their brand.
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D2C Wellness
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