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Introduction

In India, the snack aisle is undergoing a radical transformation. Health-conscious consumers are driving a revolution that replaces fried namkeen with popped potato chips, and artificial flavors with natural ingredients. At the heart of this shift is a booming cohort of snacks D2C brands from Shark Tank India, brands that dared to pitch, innovate, and pivot in front of millions.

From millet puffs to ice pops, these companies have redefined healthy snacking for the modern Indian palate. Shark Tank India is no longer just a reality show; it is a case study in market validation, branding, and resilience. For businesses watching closely, the lesson is clear: logistics, customer satisfaction, and a strong direct-to-consumer model are as essential as product innovation.

Especially in a category as operationally intensive as snacks, having the right backend infrastructure can decide the shelf-life of success. This category drives on quality and customer satisfaction. Hence, brands are determined to offer a diverse range of high-quality products without harmful chemicals. These brands in the Indian market are focused on using traditional materials to offer several health benefits through their product range.

Snacks D2C brands stats in India

India’s D2C snacks market is experiencing explosive growth. With a projected market size of $100 billion by the end of 2025, this sector is no longer a niche but a full-blown industry trend. According to , equity funding for D2C snacks brands saw a 310% surge in the first half of 2025 compared to the previous year. 

Today, brands make up this vertical, of which 297 are funded and 94 have reached Series A+ rounds. Health-aware consumers, digital penetration, and a shift toward convenient, personalized eating experiences fuel this dynamic growth. 

Brands catering to wellness, using organic ingredients, and offering cost-effective solutions via their own websites are seeing the highest traction. Premium snacking, once limited to metro cities, is now spreading across Tier 2 and Tier 3 cities thanks to e-commerce and influencer-driven storytelling.

Top 10 Snacks D2C brands in India

Shark Tank India has become the launchpad for brands blending healthy snacking with powerful branding. Below are ten standout snack companies that pitched their entrepreneurial journey on the tank, and what businesses can learn from them.

1. Fit n Flex

Founded by Pathik Patel, Fit n Flex is a healthy snacking brand offering baked granola, protein puffs, and namkeen mixtures. Aimed at fitness enthusiasts, the brand focuses on wholesome ingredients and ISO-certified production.

• Product Line: Granola, Protein Puffs, Healthy Namkeen

• Shark Tank India Season: Season 2

• Deal Secured: No deal

• Special Offering: State-of-the-art European manufacturing; gluten-free, baked snacks

• LinkedIn:

2. The Green Snack Co.

Started by Jasmine Kaur and Chetan Sharda, this brand offers gluten-free kale crisps, makhana, and quinoa puffs. Their focus on natural ingredients and Indian flavors earned them a spot in Season 2.

• Product Line: Kale Chips, Quinoa Puffs, Roasted Namkeen

• Shark Tank India Season: Season 2

• Deal Secured: ₹1 Cr for 8% equity from Vineeta Singh

• Special Offering: Merges healthy snacking with traditional flavors

• LinkedIn:

3. MadMix

Founded by Gaurav Palrecha, MadMix brings jowar and quinoa-based puffs with no preservatives. Gaurav's resilience and focus on innovation won him a deal on Season 4.

• Product Line: Millet-based puffs, low-fat snacks

• Shark Tank India Season: Season 4

• Deal Secured: ₹50 Lakhs for 5% equity from Ritesh Agarwal

• Special Offering: Rebranded from Daily Staple, targets guilt-free snacking

• LinkedIn:

4. Makino

Run by four Patel co-founders, Makino offers nachos and corn-based snacks with zero cholesterol. The brand merges Indian flavors with Mexican inspirations.

• Product Line: Nachos, Corn Chips, Corn Twists, Roasted Peanuts

• Shark Tank India Season: Season 2

• Deal Secured: No deal

• Special Offering: Focus on trans-fat-free snacks; Horeca distribution

• LinkedIn:

5. Patil Kaki

Launched by Geeta Patil with her son and a friend, Patil Kaki offers traditional Maharashtrian snacks. Their journey from a home kitchen to pan-India delivery is genuinely inspiring.

• Product Line: Modak, Puran Poli, Chakli, Chivda

• Shark Tank India Season: Season 2

• Deal Secured: ₹40 Lakh for 4% from Anupam Mittal and Peyush Bansal

• Special Offering: Preservative-free, freshly made Indian snacks

• LinkedIn:

6. Skippi Pops

India’s first branded ice pop company, Skippi, uses 100% natural ingredients to create nostalgic popsicles. Founded by Ravi and Anuja Kabra, it got the first "all shark deal."

• Product Line: Ice Pops (Orange, Kala Khatta, Cola)

• Shark Tank India Season: Season 1

• Deal Secured: ₹1 Cr for 15% from all five sharks

• Special Offering: First company to pitch and secure an all-shark deal

• LinkedIn:

7. SORICH

Focused on superfoods and herbal teas, Sorich Organics entered the tank in Season 3. Despite not securing a deal, their farm-to-fork model gained attention.

• Product Line: Herbal Teas, Seeds, Dried Fruits

• Shark Tank India Season: Season 3

• Deal Secured: No deal

• Special Offering: Emphasis on product purity and direct farm sourcing

• LinkedIn:

8. Dobiee

Started by Arjun and Mukesh Dharamshi, Dobiee is a candy brand known for double-flavored candies and toys in wrappers.

• Product Line: Toy Candies, Double-Flavored Candies

• Shark Tank India Season: Season 2

• Deal Secured: ₹72 Lakhs for 6.5% equity from Amit Jain

• Special Offering: Operates in 9 states; strong offline distribution

• LinkedIn:

9. Tagz Foods

Known for its popped potato chips and edgy branding, Tagz was co-founded by Anish Basu Roy and later acquired by Reliance.

• Product Line: Popped Potato Chips, Cookies, Dips

• Shark Tank India Season: Season 1

• Deal Secured: ₹70 Lakhs for 2.75% equity from Ashneer Grover

• Special Offering: Among the few snack brands acquired post-Tank

• LinkedIn:

10. Wakao Foods

Founded by lawyer-turned-entrepreneur Sairaj Dhond, Wakao Foods offers plant-based meat using jackfruit. The Goa-based brand emphasizes sustainability.

• Product Line: Jackfruit-Based Plant Meats

• Shark Tank India Season: Season 1

• Deal Secured: ₹75 Lakhs for 21% from Namita Thapar, Ghazal Alagh, and Vineeta Singh

• Special Offering: Exports to 5 countries; B2B and D2C models

• LinkedIn:

Final thoughts: Beyond the tank, into the market

The journey of these D2C snacking brands from Shark Tank India is a reminder that the tank is only the beginning. Success beyond the studio lights depends on execution, inventory management, and scaling operations without compromising customer satisfaction. For every catchy pitch and influencer campaign, what sustains these brands is their long-term commitment to logistics, quality, and storytelling. In a country as diverse and snack-obsessed as India, the true differentiator is not just taste but timely delivery, low spoilage, and intelligent supply chain mapping.

As we enter a new wave of health-driven, environmentally friendly snacking, these brands are at the forefront of redefining what India eats. Businesses can draw crucial insights from their journeys, from ingredient transparency and eco-friendly products to tech-led D2C strategies. The next step for these brands is not just staying in the consumer's mind but also their pantry, consistently.