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Introduction

India's home decor landscape is being reimagined, with handcrafted lamps, modular chairs, and self-watering planters, among other items. With the surge of digital-first shopping, home decor D2C brands from Shark Tank India are turning traditional spaces into curated expressions of personal style.

For today’s Indian consumers, home decor is more than aesthetic; it is about identity, function, and wellness. From sustainable lamps to heritage kulhads, these direct-to-consumer businesses are shaping a market hungry for unique products. Shark Tank India has played a crucial role in putting these design-led ventures in the spotlight. But behind the beautiful products lies a serious business challenge: logistics.

Shipping furniture, pottery, and plant decor across states without damage, delays, or high overheads is a logistics puzzle many brands must solve to scale. As we dive into the success stories of these ventures, one thing is clear: creativity must travel efficiently with a diverse range of home decor products made of high-quality materials.

Home decor D2C brands stats in India

The Indian home decor market is set to reach , up from $29.5 billion in 2025, riding a CAGR of over 8.4%. According to recent data, the online home decor segment alone will see a USD This growth is primarily fuelled by the direct-to-consumer model, which enables home decor brands to offer high-quality products without retail markups. Categories like furniture, textiles, and sustainable decor are showing rapid growth across both metro and Tier II cities.

Key data points:

• Market Growth: expected in home decor between 2025 and 2029.

• Online Sales Spike: India’s online home decor market is growing at a

• Segment Leaders: Furniture and textiles remain top contributors; eco-friendly products and aesthetic lighting are emerging on the online marketplaces.

• Logistics Cost: Home decor logistics are complex due to size, fragility, and multi-modal shipping needs.

• Direct to Consumer Expansion: India’s D2C ecosystem will cross $100 billion in 2025, with home decor D2C brands becoming household names.

Top 11 Home Decor D2C Brands in India

Below, we explore 11 standout home decor D2C brands that have pitched on Shark Tank India. From heritage crafts to modular furniture, these ventures showcase how design meets direct-to-consumer scalability.

1. ExclusiveLane

Founded by Dhruv and Kaushal Goyal, ExclusiveLane champions local artisans through handcrafted home decor products made of terracotta, wood, and ceramic. Despite not securing a deal on Shark Tank India Season 4, their culturally rich catalog gained nationwide visibility.

• Product Line: Hand-painted lamps, wooden decor, ceramic kitchenware

• Shark Tank India Season: Season 4

• Deal: No deal

• Unique Offering: A brand focused on promoting Indian crafts globally while keeping pricing accessible.

• LinkedIn: Active and individual profiles for both founders

2. Homestrap

Homestrap, by Akash and Priyanka Mehta, is a storage innovation brand offering clutter-reducing home decor solutions like saree stackers and underbed organizers. Shark Tank India Season 2 saw them secure a ₹50 lakh investment from Anupam Mittal.

• Product Line: Wardrobe organizers, stackers, storage bins

• Shark Tank India Season: Season 2

• Deal: ₹50 Lakhs for 7% equity + ₹20 Lakhs in debt

• Unique Offering: Functional meets fashionable with a deep understanding of Indian homes

• LinkedIn: available

3. Nestroots

Nestroots, led by Chhavi Singh and Shekhar Godiyal, is a fast-scaling home decor D2C brand offering premium decor, dining, and furnishing items. Their Shark Tank India Season 2 pitch earned them a deal from Namita Thapar.

• Product Line: Tableware, furnishings, barware, kids’ furniture

• Shark Tank India Season: Season 2

• Deal: ₹50 Lakhs for 2% equity

• Unique Offering: Sophisticated design with mass affordability

• LinkedIn: Active presence with

4. Flhexible

This sustainable startup uses honeycomb paper engineering to create foldable, eco-friendly furniture. Founded by architects Shilpi Dua and Abhimanyu Singh, Flhexible appeared on Shark Tank India Season 2.

• Product Line: Foldable seating, tables, organisers

• Shark Tank India Season: Season 2

• Deal: No deal

• Unique Offering: Lightweight modular furniture using recycled paper

• LinkedIn: and design-led storytelling

5. CellBell

Specializing in ergonomic seating, CellBell offers high-quality chairs for home offices and gaming setups. Founded by Pawan and Chirag Demla, their pitch on Shark Tank India Season 2 drew attention to their robust growth, although they did not secure a deal.

• Product Line: Boss chairs, gaming chairs, ergonomic seating accessories

• Shark Tank India Season: Season 2

• Deal: No deal

• Unique Offering: Direct-to-consumer custom ergonomic solutions for urban professionals

• LinkedIn: Active founder profile and

6. Kavipoetryart

Kavi The Poetry-Art Project blends poetry with art using upcycled materials like reclaimed wood, cork, and seed paper. The brand, founded by Madhuri and Amit Singh, promotes environmental responsibility through every product.

• Product Line: Artistic decor made from recycled materials

• Shark Tank India Season: Season 4

• Deal: No deal

• Unique Offering: Fuses literature with decor in an eco-friendly format

• LinkedIn: 51¿´Æ¬ updates,

7. Kyari

Kyari offers self-watering planters and live indoor plants as stylish additions to modern homes. Founded by Agam Choudhary and Saksham Jain, Kyari declined a Shark Tank India Season 4 offer to maintain their brand vision.

• Product Line: Indoor plants, smart planters, plant care accessories

• Shark Tank India Season: Season 4

• Deal: Declined ₹4 Cr offer

• Unique Offering: Easy-care greenery for busy Indian consumers

• LinkedIn: Active and founder profiles

8. Nurturing Green

Founded by Annu Grover, this brand redefined green gifting with a product line centered on live plants and indoor gardening. Their Shark Tank India Season 4 appearance ended in a deal with Vineeta Singh.

• Product Line: Lucky bamboo, bonsais, planters, landscaping services

• Shark Tank India Season: Season 4

• Deal: ₹50 Lakhs equity + ₹50 Lakhs debt

• Unique Offering: Lifetime warranty and a customer-first approach in plant care

• LinkedIn: Strong founder presence and

9. Urban Space

Ahmedabad-based Urban Space, by Rohit Agarwal and Radhika Koolwal, blends textile innovation with home decor. The brand, featured on Shark Tank India Season 3, focuses on functional elegance in soft furnishings.

• Product Line: Curtains, bedsheets, cushion covers

• Shark Tank India Season: Season 3

• Deal: No deal

• Unique Offering: Combining high volume logistics with high quality products

• LinkedIn: Active and founder updates

10. Rosha

Rosha is redefining home lighting with modern, wireless table lamps. Their pitch on Shark Tank India Season 4 led to a deal with Aman Gupta and Ritesh Agarwal.

• Product Line: Rechargeable designer lamps, decor lighting

• Shark Tank India Season: Season 4

• Deal: ₹60 Lakhs for 4% equity + 1.5% royalty

• Unique Offering: Seamless fusion of luxury aesthetics and function

• LinkedIn: and retail expansion updates

11. Rare Planet

Rare Planet supports local artisans by curating handcrafted products like kulhads and copper mugs. Founded by Ranodeep Saha and Vijay Kumar, they sealed a deal with Namita Thapar on Shark Tank India Season 1.

• Product Line: Handcrafted kulhads, copper bottles, ceramic decor

• Shark Tank India Season: Season 1

• Deal: ₹65 Lakhs for 5% equity

• Unique Offering: Heritage revival with omnichannel scaling

• LinkedIn: Strong , and founder thought leadership

Conclusion: Logistics of aesthetics

These home decor D2C brands from Shark Tank India are not merely aesthetic experiments. Instead, they are structural disruptors in a market ripe for reinvention. Each venture reflects an entrepreneurial journey rooted in a deep understanding of materials, design, and the modern Indian household. The common thread across all brands is their agility to connect craft, culture, and commerce. From warehouse optimization to influencer collaborations, their operational excellence underpins visual elegance. These are not just brands; they are movements that redefine how Indians shop and live.

As consumer expectations evolve toward sustainability, personalization, and wellness, direct-to-consumer home decor brands are leading the charge. The road ahead requires sharper logistics frameworks, deeper digital integrations, and richer storytelling. But if Shark Tank India has taught us anything, it is that a well-lit idea, wrapped in passion and precision, can transform rooms and industries. For every founder navigating packaging delays and high shipping costs, there is now a blueprint of success. This is more than decor. It is design delivered to your doorstep.